By Holly Clark
It’s a crisp fall Monday morning, and freshly dressed school children are being dropped off by their parents – who by this time have gotten used to the current homework load and the personality of the new teacher. But this year, there is something different in the air; an angst that is causing mothers throughout the 4th grade to call each other and fuel the creation of new urban myths about iPads that their children are using in school.
The phone calls sound something like this…
It used to be so easy to help with a worksheet or two at night. I don’t really know how to help my child learn and organize? And why isn’t my 4th grader writing in cursive? How are these kids expected to type effectively on that iPad keyboard? What are we doing to this generation of kids? When are they going to learn to read, and how will they ever learn to read on the iPad? My child needs books, like I used, and a organization planner. How do I know they are not just playing games when they are on that thing?
These questions echo from cell phone to cell phone, and car window to car window as parents voice their concerns to each other. This starts an almost frenzy-like atmosphere of distaste for the new 1:1 iPads. Why does this type of agitation happen? In most cases, it is a spurred by two factors: a big school-wide change to the status quo, and a lack of effective communication from the school.
Unfortunately, this is what can happen if you try to change the direction of a school without involving the parents. This is a semi-fictional account of something that happened at my own school, so when it happened I turned to one of the most brilliant business mind: Seth Godin